Elexis Ryan is the owner and founder of SHINE.  She created SHINE based on her belief that all women are born to shine brightly, and they hold within them the power to transform into their best and most beautiful selves.  SHINE is the culmination of a lifetime of passions and experiences that led to the creation of a unique business whose mission is to make women look and feel beautiful, cared for, and glowing from within.

From Science to Skincare

Elexis's early love of science has evolved into a keen interest in the science of skin care, and how to utilize ingredients and technology to reveal her clients' most radiant skin.  As a college freshman, she was a national finalist in the NASA Space Science Student Involvement Program, where she presented her proposal for an experiment to measure muscle atrophy in astronauts to a team of educators and NASA scientists. She was interviewed and appeared on CNN's Science and Technology Week as a result, and was published in a book for educators focused on encouraging students to connect with the sciences through contests and competitions. She remains fascinated by the physiology of the body, and loves to educate her clients on how to make informed decisions about their skin care.

The Magic of Makeup

When your father and grandmother are both artists, you naturally inherit artistic genes! Elexis considers makeup an art form as well as a creative collaboration between client and artist.  She is experienced with natural, bridal, photographic, and stage makeup, and also offers individual and group makeup lessons.  She has worked as a freelance artist for Benefit Cosmetics, and has been the makeup artist for several competitors at the Mrs. America National Preliminary and Final Pageants.

Beauty Pageants and Branding

As a little girl, Elexis fell in love with beauty pageants, and staged elaborate "Miss Universe" pageants with her sister and neighborhood friends using Barbies as the contestants. Her first experience as a titleholder was as a member of the Pro Football Hall of Fame Festival Queen's Court, where the court served as ceremonial escorts for the enshrinees during the induction festivities in Canton, Ohio.  She put her pageant career on the back burner until she decided to compete for the title of Mrs. Ohio America as a married woman.  After 4 years of competition, she won the pageant in 2017 and went on to compete at the Mrs. America National Pageant in Las Vegas. In addition to winning the Ohio crown, she was a back to back winner of two Best in Interview and Best in Evening Gown awards.  

Elexis has had the privilege of judging many local, state, and national pageants, including:

  • National American Miss (NAM) Nationals
  • Multiple Mrs. America state pageants
  • American Royal Beauties Nationals

Prior to devoting her career to esthetics, Elexis spent nearly 24 years in the corporate offices of some of the most well-known brands in the world, including Victoria's Secret, The Limited, and CO Bigelow.  In addition to finance and store operations roles, she spent several years as an executive in merchandising and planning positions with Victoria's Secret, which allowed for frequent travel to New York City and Verona, Italy.  (She admits to missing her favorite pizza and gelato spots.)  Elexis has translated her experience in working with these well-defined brands into a coaching method that helps pageant competitors establish their own unique and authentic point of view in all areas of competition. 

Life is Beautiful

Elexis Ryan graduated from the Spa Schools Group and is a licensed Advanced Esthetician in the state of Ohio, with certifications in dermaplaning, airbrush makeup, and spray tanning.   She also holds a BA in Business Finance from Mount Union College, where she was a Varsity Football Cheerleader, Class Vice-President, and Finance VP of her sorority.  She has been married for over 10 years to Mike, and they live on a beautiful 5 acre mini-farm in Central Ohio with their two rescue horses, chickens, and lots and lots of makeup.